Artists Entrepreneurial Training
Shreveport Regional Arts Council presents the return of the ARTIST ENTREPRENEURIAL INTENSIVE TRAINING PROGRAM rebranded as ARTIST UP! On February 21, join us at the Central ARTSTATION to find out more about the course.
BRANDING & MARKETING - FINDING/SUSTAINING A MARKET
PRICING & RETAIL DISPLAY - BUILDING A WEBSITE
LLC/LIABILITY/TAXES - INTELLECTUAL PROPERTY
TRADEMARKS & MORE !!!
Artist Up! will level up skills and experience of emerging artists through a series of courses/classes at the Central ARTSTATION.
Led by renowned Dallas, Texas curator and mixed media artist Lesli Marshall, this 8 week course promises to deliver strategies for increasing earned income for artists from the production, marketing, distribution of Art by at least 30% within one year of course completion.
It is a goal of the Shreveport Regional Arts Council to strengthen the professional arts community in order to advance the Arts, and maximize access to the Arts, for the people of Shreveport, Bossier and Northwest Louisiana.
Graduates will create a marketing portfolio and take part in a group exhibition at the Central ARTSTATION. The Course takes place on Wednesdays Between February 22 - April 11. 5:30pm - 9:00pm for enrolled artists, and 6:00pm-7:30pm for those picking and choosing the classes.
The cost of the course is $100 with a $400 Pay It Forward cost to the Community. Food and drink is provided.
Artists who do not wish to be certified can pick and choose classes at a cost of $20/class.
Classes are free to Roster Artists, but they will not receive certification.
2018 CLASS SCHEDULE
Wednesday, February 21
Overview of Course / Recruitment!
Why is SRAC investing in Artists? Why do we need Artist Entrepreneurs? Testimonials?
What is an Entrepreneur?
What opportunities “open” to graduates?
Pam - Lesli Marshall - Wendell Riley
Tracy McComick, Artist
Wednesday, February 28
Setting Goals + Perfecting Your Pitch
How to communicate who you are/what you do: The “Moment of Opportunity?”
Test the “Moment of Opportunity”
Lesli Marshall - emcee/instruction/coach
Wendy Benscoter, Evaluator
Liz Swaine, Facilitator
Pam - SRAC
Saturday, March 3
SATURDAY with Critics @ ARTSPACE
CRITICS REVIEW OF DIGITAL PORTFOLIO
9 am - 12 noon @ ARTSPACE
Critics only - No facilitation; reservations for Artists
Wednesday, March 7
LEGAL: INTELLECTUAL PROPERTY issues for the ENTREPRENEUR
Lesli Marshall- emcee/coach
Charles Holoubek, Attorney
Wednesday, March 14
FINANCES: MANAGING and Separating BUSINESS & PERSONAL FINANCES
Income Tax Ramifications
Lesli Marshall - emcee/coach
Susan Muse, CPA & SRAC Treasurer
Wednesday, March 21 .
MARKETING 101: HOW TO GET THE WORD ABOUT YOUR ART OUT! PANEL PRESENTATION
Intro to ALL forms of Marketing: Traditional advertising, Blogging, Website, Social Media Marketing, “Guerilla” Marketing Tactics
Graphic Design as Branding
Pam Atchison - emcee
Michele Marcotte & Tiana Kennell - THE TIMES
Jada Durden- Social Media
Jessica Carr - Social Media
Chloe Haygood, Artist’s Rep
Casey Jones, SRAC
Saturday, March 24
Saturday WEBSITE MASTER CLASS - 3:30 pm - 6:00 pm
Squarespace, Go daddy, Wix, etc.
Central Artstation - TIME TO BE CONFIRMED!
Allen Garcie - LSUS Art Dept.
Wednesday, March 28
FINDING & SUSTAINING A MARKET (Locally, Regionally, Nationally): PANEL
Festivals - Markets - Galleries / Retail
Internet (Etsy, Society6, etc.)
Lesli Marshall - coach
Red River Revel
Contina Pierson, Signals
Liliana Bloch, Dallas Gallery
Wednesday, April 4
VISUAL PRESENTATION/REPRESENTATION of artwork: PANEL
Digital Portfolio Presentation
WHAT GOES INTO PRICING YOUR WORK?
Making the Purchase an “experience/investment” for the buyer. What does it take to catch the “buyers” eye and sell the sizzle?
Test your “Pitch” - your Moment of Opportunity
Sean FitzGibbons- Meadows
Tuesday, April 10
ARTWORK(S) for PANEL RESPONSE & “PRICING GAME” - these works will form the ET EXHIBITION @ Central ARTSTATION
Lesli - Emcee
Edward, Katy, Liz, Betty, Havard/Nellie, Lester Rainey
Thursday, April 12
Thursday, April 12: EXHIBITION OPENING RECEPTION @ Central ARTSTATION; through Saturday, May 5