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Artists Entrepreneurial Training

Shreveport Regional Arts Council presents the return of the ARTIST ENTREPRENEURIAL INTENSIVE TRAINING PROGRAM rebranded as ARTIST UP!  On February 21, join us at the Central ARTSTATION to find out more about the course.

BRANDING & MARKETING   -   FINDING/SUSTAINING A MARKET
PRICING & RETAIL DISPLAY   -   BUILDING A WEBSITE
LLC/LIABILITY/TAXES   -   INTELLECTUAL PROPERTY
TRADEMARKS & MORE !!!

  Artist, Lesli Marshall

Artist, Lesli Marshall

Artist Up! will level up skills and experience of emerging artists through a series of courses/classes at the Central ARTSTATION. 

Led by renowned Dallas, Texas curator and mixed media artist Lesli Marshall, this 8 week course promises to deliver strategies for increasing earned income for artists from the production, marketing, distribution of Art by at least 30% within one year of course completion.

It is a goal of the Shreveport Regional Arts Council to strengthen the professional arts community in order to advance the Arts, and maximize access to the Arts, for the people of Shreveport, Bossier and Northwest Louisiana. 

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Graduates will create a marketing portfolio and take part in a group exhibition at the Central ARTSTATION. The Course takes place on Wednesdays Between February 22 - April 11. 5:30pm - 9:00pm for enrolled artists, and 6:00pm-7:30pm for those picking and choosing the classes.

The cost of the course is $100 with a $400 Pay It Forward cost to the Community. Food and drink is provided.

Artists who do not wish to be certified can pick and choose classes at a cost of $20/class. 

Classes are free to Roster Artists, but they will not receive certification.

Sign up here!

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2018 CLASS SCHEDULE

Wednesday, February 21 

Overview of Course / Recruitment! 

  • Why is SRAC investing in Artists? Why do we need Artist Entrepreneurs? Testimonials? 

  • What is an Entrepreneur?  

  • What opportunities “open” to graduates? 

Pam  - Lesli Marshall - Wendell Riley
Tracy McComick, Artist 

 

Wednesday, February 28

Setting Goals + Perfecting Your Pitch

  • Measureable/Achievable Goals 

  • How to communicate who you are/what you do:  The “Moment of Opportunity?” 

  • Test the “Moment of Opportunity”

Lesli Marshall - emcee/instruction/coach
Wendy Benscoter, Evaluator
Liz Swaine, Facilitator
Pam - SRAC 

 

Saturday, March 3

SATURDAY with Critics @ ARTSPACE  

CRITICS REVIEW OF DIGITAL PORTFOLIO 

  • 9 am - 12 noon @ ARTSPACE 

Critics only - No facilitation; reservations for Artists 

 


Wednesday, March 7

LEGAL: INTELLECTUAL PROPERTY issues for the ENTREPRENEUR

  • INTELLECTUAL PROPERTY/TRADEMARKS 

Lesli Marshall- emcee/coach
Charles Holoubek, Attorney

 

Wednesday, March 14

FINANCES:  MANAGING and Separating BUSINESS & PERSONAL FINANCES

  • Income Tax Ramifications 

Lesli Marshall - emcee/coach
Susan Muse, CPA & SRAC Treasurer 

 

Wednesday, March 21 . 

MARKETING 101: HOW TO GET THE WORD ABOUT YOUR ART OUT! PANEL PRESENTATION

  • Intro to ALL forms of Marketing:  Traditional advertising, Blogging, Website, Social Media Marketing, “Guerilla” Marketing Tactics 

  • Graphic Design as Branding 

Pam Atchison - emcee
Michele Marcotte &  Tiana Kennell - THE TIMES
Jada Durden- Social Media
Jessica Carr - Social Media
Chloe Haygood, Artist’s Rep
Casey Jones, SRAC


 

    Saturday, March 24 

    Saturday WEBSITE MASTER CLASS - 3:30 pm - 6:00 pm 

    Squarespace, Go daddy, Wix, etc.  
    Central Artstation   - TIME TO BE CONFIRMED! 
    Allen Garcie - LSUS Art Dept. 
    Casey Jones  

     

    Wednesday, March 28

    FINDING & SUSTAINING A MARKET (Locally, Regionally, Nationally): PANEL

    • Festivals - Markets - Galleries / Retail 

    • Internet (Etsy, Society6, etc.) 

    Lesli Marshall - coach
    Red River Revel   
    Contina Pierson, Signals
    Liliana Bloch, Dallas Gallery 

     

    Wednesday, April 4 

    VISUAL PRESENTATION/REPRESENTATION of artwork: PANEL

    • Digital Portfolio Presentation 

    • RETAIL DISPLAY 

    • WHAT GOES INTO PRICING YOUR WORK?  

    • Making the Purchase an “experience/investment” for the buyer. What does it take to catch the “buyers” eye and sell the sizzle? 

    • Test your “Pitch” - your Moment of Opportunity  

    Lesli Marshall  
    Josh Chambers
    Katy Larsen
    Sean FitzGibbons- Meadows  
    Michael Graham

     

    Tuesday, April 10  

    ARTWORK(S) for PANEL RESPONSE & “PRICING GAME” - these works will form the ET EXHIBITION @ Central ARTSTATION  

    Lesli - Emcee
    Edward, Katy, Liz, Betty, Havard/Nellie, Lester Rainey  

     

    Thursday, April 12 

    Thursday, April 12:  EXHIBITION OPENING RECEPTION @ Central ARTSTATION; through Saturday, May 5  

    SIGN UP HERE!