Artists Entrepreneurial Training
Shreveport Regional Arts Council presents the return of the ARTIST UP the ARTIST ENTREPRENEURIAL INTENSIVE TRAINING PROGRAM! On February 6, join us at the Central ARTSTATION to find out more about the course.
BRANDING & MARKETING - FINDING/SUSTAINING A MARKET
PRICING & RETAIL DISPLAY - LLC/LIABILITY/TAXES
INTELLECTUAL PROPERTY - TRADEMARKS & MORE !!!
Artist Up! will level up skills and experience of emerging artists through a series of courses/classes at the Central ARTSTATION.
Led by renowned Dallas, Texas curator and mixed media artist Lesli Marshall, this 8 week course promises to deliver strategies for increasing earned income for artists from the production, marketing, distribution of Art by at least 30% within one year of course completion.
It is a goal of the Shreveport Regional Arts Council to strengthen the professional arts community in order to advance the Arts, and maximize access to the Arts, for the people of Shreveport, Bossier and Northwest Louisiana.
Graduates will create a marketing portfolio and take part in a group exhibition at the Central ARTSTATION. The Course takes place on Wednesdays 5:30pm - 9:00pm for enrolled artists, and 6:00pm-7:30pm for those picking and choosing the classes.
The cost of the course is $100 with a $400 Pay It Forward cost to the Community. Food and drink is provided.
Artists who do not wish to be certified can pick and choose classes at a cost of $20/class.
Classes are free to Roster Artists, but they will not receive certification.
2018 CLASS SCHEDULE
5:30 - 6:30: ARTIST UP! Entrepreneurs Class with Leslie Marshall
6:15: “Guest Artists” attending Panel/Workshops sign in
6:30 - 7:30: Panel “Instruction” - Best Practices / Open for All Artists
$20 - Artist; $0 Roster Artist
7:30 - 7:45: Q & A and Leslie “follow up” to Panel
7:45: Transition back to Entrepreneurs/Pizza for Class
8:00 - 9:00: Leslie meets exclusively with Entrepreneur Class
Wednesday, February 20:
DO you want to be a Professional Artist? What does it mean to identify as a Professional Artist?
Panel: Professional Artists who have demonstrated an ability to earn the majority of their living wage through the production/distribution of Art.
MICHAEL GRAHAM - Professed “Farmer” - then Artist - and Arts Professor - and Arts Entrepreneur - and Mentor sets the stage for your Journey to Earned Income!
JOSHUA CHAMBERS - Making the Leap: Crafting a “living wage” through Arts Education, Production, and Distribution.
RON SMITH - Transitioning from a career in Graphic Design/Deadlines to a career focused on the production/distribution of Fine Art.
CONTINA PEIRSON - “Stumbling Upon the Opportunity” - Discovering yourself as an Artist and magnifying the earned income opportunities.
Wednesday, February 27:
LEGAL Ramifications for Professional Artists
Guest Speaker: Charles Houlebeck, Attorney discussing Business INCORPORATION Legal LIABILITIES for an Artist, and Protecting INTELLECTUAL PROPERTY
Wednesday, March 6:
COLLECTORS, COLLECTIBLE ARTISTS and the ROLE OF THE CRITIC - During this Downtown Art Walk Wednesday, the ARTIST UP! Entrepreneurial Class is highly encouraged to participate -witness - the exchange between Collectors and Collectible Artists. Then stay for a 7:00 pm Panel Discussion when the Critics will announce each of the Collectible Artists and discuss the importance of Critical Review as well as the importance of BECOMING A COLLECTOR of a local Artist.
Ø Thursday, March 7: BUILDING A PROFESSIONAL PORTFOLIO
Panel: Bob Pincus and Lesli Marshall review elements of a strong portfolio to include the Artist Statement, Artists Bio, Samples of Work and “Recommendations” - and how your professionalism is reflected “online.”
Getting on the NWLA DIRECTORY - John Lomax
Saturday, March 9, 10 am - 5 pm:
ARTISTS OPEN STUDIO TOURS!
Either open your studio and invite the public to see “how you do it and where you do it” - or be sure to take the tour and meet other artists who are working in a professional manner. Then, at 6:00 pm @ artspace, participate in the BIG REVEAL where the Collectors will announce which Artist(s) they will commit to collect!
Wednesday, March 13:
FINANCIAL MANAGEMENT for a Professional Artist
Susan Muse - Featured Speaker/Presenter; follow up practicality - Corrie Mason, Shreveport Regional Arts Council’s Research, Planning and Development Director
Wednesday, March 20:
Finding and Preparing for the Arts Markets
(Commissions, Exhibitions, Galleries, and Sales Markets)
Christy - Red River Revel for Arts Markets
Katie Larson - Agora Borealis for presentation of work for Retail Sales;
Josh Porter for Public “Calls/Reviews;”
Angelique Feaster for Performance Auditions/Portfolio; Arts Exhibitions/Museum Representation
Edward Nader for Gallery Representation - what does the Gallery Invest and what does the Artist invest in this upper echelon opportunity?
Wednesday, March 27:
TRADITIONAL MARKETING 101!
Pat Viser - Media Relations;
Casey Jones - Graphic Design/Branding
Liz Swaine - Mastering the introductory Soundbite! How to “Look em in the eye and make your point!”
Wednesday, April 3:
SOCIAL MEDIA MARKETING 101
Panel - SOCIAL MEDIA EXPERTS
John Miralles - DIGITAL MEDIA (Website design and digital formats for Artwork) -
Jada Durden and Chris Jay/Aly Velasquez - Social Media
Experts will discuss the strategies for communicating with purpose and garnering a diverse audience with “deep commitment” to learn about YOU via specific types of social media: twitter, Instagram, What’s App, facebook, and using the analytics to change/morph the message.
Ø Friday, April 5 - Entrepreneur Class submits work for the ARTISTS’ UP! Entrepreneurs’ Exhibition @ Central ARTSTATION
Wednesday, April 10:
PRICING YOUR WORK - the “BUYER’S REACTION”
Panel - Six Collectors and Art “Buyers” from various perspectives who will discuss the pricing structure with the Class
Wednesday, April 17:
ARTISTS’ UP! EXHIBITION OPENING
PAYMENT: The cost of the ARTIST UP! ENTREPRENEURIAL TRAINING (9 sessions) is $500 and includes a very light snack supper. This is a highly subsidized fee, made possible by Grants from the Noel Foundation.
Ø All Artists must pay at least $100 in cash/check/credit card.
Ø Any Artist may opt to pay the entire $500 and consider it “paid.”
Ø Any Artist may opt to participate in the “Pay It Forward” program, providing $400 in services to a Social Service Organization. The 2019 “Pay It Forward” program will create “THE FACES OF SHREVEPORT COMMON” as requested by the leaders of the area Social Service Organizations. The Entrepreneurs will go to Providence House, Mercy Center, VOA McAdoo, VOA Dayspring, VOA Lighthouse, the Fairmont Apts. …
… Or ANY RESIDENT of Shreveport Common and will produce an artwork that interprets the “face” - personality, verve/angst, heart/soul, reason for being here (you determine the meaning of “face”) of at least two residents. You are choosing your own art discipline, form and style to illustrate, tell, or perform the story of the residents - you may create one work that includes at least two residents or create a series of works. Performing Artists might choose to produce a song, spoken word, story, or theatrical piece; Literary Artists could compose a work of poetry or creative nonfiction to reflect the interpretation of the residents, and Visual Artists might create a 2D, 3D, or Media piece.
Ø There will be an Exhibition/Performance of the FACES OF SHREVEPORT COMMON when we have completed a full representation of the residents of Shreveport Common.
Ø The Artist will have the opportunity to select which “Residents/Neighbors” to engage at the time of Registration.
For more information on the ARTIST UP! ENTREPRENEURIAL TRAINING PROGRAM:
1. Come to the orientation on Wednesday, February 6, 5:30 pm, at the Central ARTSTATION.
2. Email John Lomax, Artist Liaison, email@example.com